You have probably been used to paying $18 a pair for Merino Wool socks for ages. That’s because those sock prices are loaded with business overhead. People Socks has been on a mission to provide a value driven Australian yarn Merino wool sock. We are committed in starting a business with lower costs and no compromise in quality. People Socks is proud to knit all our socks right here in America. Less profit for us, more value to our customers. Thank you for your support. Stay comfy! People Socks.